Supermom Stats
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For all you supermoms out there...here's a bit of interesting info you may want to know:
Moms account for about $2.5 Trillion in spending globally according to Oracle
2 Billion Moms in the world. Average age 25
84% of Millennial Moms rely on recommendations from trusted peers
60% of moms use social media everyday
The Power of Moms
- Moms represent a $2.4 trillion market
- Fifty-five percent of active (daily) social media moms said they made their purchase because of a recommendation from a personal review blog
- 18.3 million Internet users who are moms read blogs at least once a month
- In 2014, 63% (nearly 21 million) of all online moms will read blogs
- Moms mention brands an average of 73 times per week compared with just 57 times per week among males
- Seventy-seven percent of mom bloggers will only write about products or brands whose reputations they approve of, and another 14% will write about brands or products they boycott
- Ninety percent of moms are online vs. just 76% of women in general
- Sixty-four percent of moms ask other mothers for advice before they purchase a new product and 63% of all mothers surveyed consider other moms the most credible experts when they have questions
